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BCA Syariah Conducts Education and Pitching Competition, Encouraging Female MSME Entrepreneurs to Compete
Jakarta, March 8, 2024 - PT. Bank BCA Syariah (BCA Syariah) continues the training program for female MSME (Micro, Small, and Medium Enterprises) entrepreneurs through a pitching competition activity. The pitching competition aims to enhance participants' abilities in presenting business ideas through engaging presentations to attract potential investors.
The two-day event held on March 7-8, 2024, is a collaboration between BCA Syariah and SheStarts.id and is part of BCA Syariah's social activity "BCA Syariah Cares for Prosperity." This initiative is one way of implementing BCA Syariah's sustainable actions as a contributive and responsible institution, especially in improving literacy and financial inclusion in Islamic finance.
In this ongoing program, BCA Syariah selected 20 mentored MSMEs called BigSista engaged in various businesses such as culinary, beauty products, crafts, services, and waste management. Participants will receive training on refining business ideas, drafting business proposals, and presenting them in an engaging and effective manner to attract investors, thereby scaling up their businesses.
These 20 participants were chosen from 40 BigSista who previously participated in a series of bootcamp activities. Selection was based on different assessments, including the educational impact of previous BigSista activities through micro-mentoring seen through the number of education participants, quality of instruction provided, participant performance evaluations throughout the BCA Syariah MSME training program, and the social and environmental impact of participants' business activities. Micro-mentoring is educational activities facilitated by BigSista for other female MSME entrepreneurs in their respective communities based on the training they have previously received. Overall, BigSista has conducted 58 micro-mentoring activities, reaching 1,528 other female MSME entrepreneurs as education participants.
BCA Syariah's Director, Ina Widjaja, stated, "This activity aims to empower female MSME entrepreneurs with high competitiveness and resilience amidst current business challenges. The series of activities is specially designed to provide insights on marketing, branding, finance, digital marketing, and business proposal preparation."
On the first day of the pitching competition, the 20 BigSista received education on halal lifestyle and business opportunities for MSMEs from Aisha Maharani, a Halal Consultant and Founder and CEO of Halal Corner. The training session continued with guidance on creating attractive pitching proposals and presentation techniques from coach Jonathan Gultom, a mentor and practitioner in the MSME sector.
On the second day, BigSista presented their products and business proposals to the jury. Judging criteria included various aspects such as market analysis, product quality, potential profits, social and environmental impact, and overall presentation techniques to determine the best participant. The entire event encourages BigSista to hone their skills as entrepreneurs and boost their self-confidence.
"The potential of female MSME entrepreneurs in Indonesia is significant, given the broad market opportunities. We aim to inspire female MSME entrepreneurs in Indonesia to broaden their horizons, enhance their skills, continue their creative work, and not hesitate to take on leadership roles in their communities," said Ina.
BCA Syariah continually supports the growth of small and medium-sized enterprises through education and financing. Until December 2023, BCA Syariah disbursed MSME financing amounting to IDR 1.8 trillion. MSME financing composition at BCA Syariah reached 20.2% of the total financing of IDR 9.0 trillion. MSME financing disbursement also contributed significantly to the sustainable financial portfolio, accounting for 67% of the total sustainable financing recorded at IDR 2.7 trillion.
About PT. Bank BCA Syariah
PT Bank BCA Syariah (BCA Syariah) is a subsidiary of PT Bank Central Asia Tbk, which commenced operations as an Islamic Commercial Bank on April 5, 2010. As of December 2023, BCA Syariah's total assets have reached IDR 14.47 trillion, growing by 14% compared to the same period the previous year (YoY). Financing disbursement at BCA Syariah amounted to IDR 9.01 trillion, showing a 19% YoY growth. Third-Party Funds (DPK) reached IDR 10.95 trillion, up by 15% YoY. BCA Syariah now operates 76 branch networks across Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), Surabaya, Semarang, Bandung, Solo, Yogyakarta, Bandar Lampung, Medan, Palembang, Banda Aceh, Panakukkang, Malang, Kediri, Pasuruan, and Banyuwangi.
PT. BCA Syariah
Economic, Social & Environmental Sustainability Management Department, Corporate Communications, and Secretariat
Address : Jl. Jatinegara Timur no. 72, East Jakarta 13310
Phone : (021) 850-5030 ext 1215/1216
E-mail : bcas_humas@bcasyariah.co.id
Website : www.bcasyariah.co.id
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